Sonora Roads Boutique

LEWISTON - After more than 250,000 online votes cast in the 2020 Boutique Awards, Sonora Roads Boutique, owned by Chelby Smith, of Lewiston, was recently named Idaho’s #1 Online Boutique of the Year for 2020 and Runner Up as Idaho’s Overall Boutique of the Year by shoppers.

The Boutique Awards is the only global recognition event for independent boutique retail owners in the fashion industry, hosted by The Boutique Hub & Shop the Best Boutiques. The Awards recognize and celebrate the best boutiques across the U.S., Canada, Australia and the United Kingdom, in the categories of Storefront Boutique of the Year, Online Boutique of the Year,

Children’s Boutique of the Year, Mobile Boutique of the Year, along with Overall State Boutique of the Year and Global Boutique of the Year. 

The Boutique Awards celebrate retail at a unique time, when many are dubbing a current retail apocalypse, with the closings of multiple notable big box retailers and mall staples. However industry trends show a strong upswing in the boutique retail market. 

Sonora Roads Boutique

Sonora Roads Boutique has been in business for five (5) years, offering the convenience of online shopping with the fun of special events and shopping appointments. Local pick-up is always an option, but shipping to any state in the U.S. is also available for just $3. 

“We describe our style as being versatile, functional, quality fashion with a western edge. We spend countless hours searching for unique finds, as well as quality wardrobe staples, at affordable pricing. We collaborate with many brands and artists to bring you items you can count on. While we love the

influence of agriculture in our style, we don't limit our products to fit only that mold. We have items for everyone in all shapes, sizes, and ages, for men, women, and children. We carry pieces that can be work to work, church, snuggled up at home, date night, daywear, horse events, and anywhere in


“With new product launches every single day here on the website, as well as flash sales, live video sales, giveaways and auctions in the Facebook group ‘Sonora Roads First Dibs,’ we always have something fun to bring you.”

“I am completely floored. The competition is very tough across the state. I have put my blood, sweat, and tears into this business and to have such a loyal customer base rooting me on is a tremendous honor,“ said Smith. 

For a full list of winners, visit

Sonora Roads can be shopped at